"Why I Love Peet's" Contest Winner

I just won 1 year's supply of Peet's Coffee.
Peets's said that my story was chosen based on originality, creativity, and relatedness. In an email sent to me: "for twelve months you will be enjoying the subtleties of Peet’s fresh, deep-roasted coffee in our Comparative Tasting Tour. Every month you’ll receive 2 pounds of coffee." The package is valued at over $382.
To read my short story on why i love peets click below.
Winner #9: Jeffrey Garner
Winning Story:
I have
this Sunday ritual, at least I will only admit to Sundays. For the past
10 months I bust out of bed somewhere between 6 and 7, no lie I really
am that excited, descend 66 steps, and head to Peet's in Laurel Village
(San Francisco), which is about 17 blocks and twenty or so cafes and
processed cofferies away from where i am.
My mission: grab a
medium white mocha (with whip) and a strawberry scone. Why do i go to
all this trouble when cafe after cafe litter my path to Laurel Village?
Why not go for convenience? Why not give in to the over-processed
blends. Because of the experience. When i open the back door of the
Laurel Village Peets and the warm rush of roasted beans greets me I
feel like i am coming out of a deep sleep. I see the barista smiling,
hear the beans grinding as the milk whistles away in a tin can of
promise.
I am almost there, i tell myself. With goods in hand
i am back on the path to my Sunday ritual. I want to watch the sun
crest the Bay from Inspiration Point, but its only half the experience
if i don't have a Peets in hand. Each Sunday morning, there I am
receiving energy, joy, and peace. Sitting down on a bench that
overlooks some Monterey Pines before falling off into the Bay I close
my eyes and smell. Peets is right there with me. Before i sip, i hold
the warm cup of life in my hand, listen to the birds, watch the Bay
come alive and then I taste. Its an experience. The bold espresso
flavor courageously ascends above the milky mocha. After eight years of
searching for white mochas I have found the one with the perfect
balance of espresso and milk, mocha and bean, froth and goodness.
Simply
put: Peets is the best. I get these Sundays once a week, i want to
enjoy it with the best. Peet's commitment to excellence motivates me to
be good at what i do, which will involve standing before a church and
speaking from my heart. I want to be ready for that moment. Peets helps
me.







I'm thirsty now. Great imagery. I felt like I was there with you.
Posted by: telastori | April 10, 2008 at 03:50 PM
It’s clear: you’re a true Peetecostal!
Posted by: aaron g | April 10, 2008 at 10:23 PM
Great post. No wonder you won, I think I'll drive past my favorite Starbucks tonight and find me a Peets to give it a try. :-)
Posted by: Mark Pryor | April 17, 2008 at 06:41 PM
All I have drank for the past five years has been, a bold [bitter], hot, with very little non-fat milk, half a packet of sugar, cup of coffee.
I've never been persuaded to drink anything else.
I think I might try a white mocha, in the near future.
Posted by: Beto | April 23, 2008 at 09:56 AM
I miss Peet's Coffee! I did however buy myself some ground coffee to take home. That's about as close to Peet's as I'll get, for now...
Posted by: Julio Merida | April 23, 2008 at 10:57 AM